CryptoAds - Ad Platform Built in Ethereum

What is CRYPTOADS

CryptoAds is a powerful decentralized marketing and advertising platform built in Ethereum Blockchain. The platform is completely transparent and provides security solutions for brands, digital advertisers, marketers, content publishers, and Internet users every day, who receive the opportunity to trade directly without the need for centralized ad exchange. CryptoAds will allow advertisers to place various ad units. This project will be the basis for a growing platform worldwide.

CHALLENGE

Media buyers can get rewards from advertising platforms with their clients' money and make yearly dollars. According to Business Insider cited. According to Business Insider cited, the current ad purchase ecosystem requires at least 30-60% of revenue generated and some platforms do not even reveal how much they share with publishers.

THE SOLUTION

• BLOCKCHAIN TECHNOLOGY

The blockchain allows us to create a more secure ad platform that’s beneficial for both advertisers and publishers.

•  ANTI-FRAUD

In-house developed multi-level fraud prevention system protects against bot traffic and
fraud. In the today’s ad market, even large corporations sometimes can’t prevent fraud,
because they can’t guarantee users a public loyalty confirmation. They use cookies, or SDK,
but can’t guarantee that this user will stay out of fraud.

HOW IT WORKS

Top advertisers very often know nothing about users. Platforms know more, but because there is out of their interest, they don’t like to share this information and protect it as intellectual property. We can rebuild it:

Thereby, we will remove re-sales steps and open opportunity to target users with the system of smart contracts with much higher rewards based on transaction history. Blockchain will guarantee that information will remain unchanged including reputation history. E-commerce advertising can be revolutionized in the same way. According to Inc.5, now manufacturer (advertiser) sometimes spends 50-60$ to sell 65$ product. We can provide manufacturers and retailers with the opportunity to acquire new customers at a lower cost, using CRAD token to cover advertisement expenses. Moreover, the suppliers will be able to make the best offer to their customers based on history of bids and offers in their market segment.

WHY BLOCKCHAIN?

A NEXT GENERATION REPUTATION SYSTEM BASED ON BLOCKCHAIN

“A good reputation is more valuable than money.”

In blockchain system, no third party is involved, as all transactions must be made publicly

and transparently, thus various services can be provided.

ADVERTISERS

Storing the history of advertising offers and rewards

• Opportunity to see a full-fledged advertising campaign from different points in different agencies

• Prevention of unfair competition and underpricing of offers

• Rating of advertising agencies basing on the amount and accuracy of reward payouts

USERS

The history of user activity in the blockchain system

• User’s priorities for rewards

• The ability to offer selected priority advertising campaigns to super users based on smart contract system

• Reputation tracking system will help to detect and disclose fraudsters and to protect the advertisers’ money

 

MARKET AND INDUSTRY

Global digital advertisement spending will take 44 percent, or $269.85 billion, of all ad money spent globally in 2018, with that figure reaching 50 percent, or $335.48 billion

HOW CRYPTOADS MARKETPLACE WORKS

Participation and interaction with other users in our platform will require usage of our Ethereum-based ERC20 CRAD tokens. Advertisers create ad content and media resources to be offered to their target audiences. In exchange for ad space, the Advertisers will use CRAD tokens as a means of payment to Publishers. The Advertisers can specify where and how their ads should be delivered, and how much they are willing to pay. Publishers agree to display the content produced by the Advertisers on their websites in exchange for CRAD tokens. The Publishers can specify criteria for advertisements that they are willing to display, including rates per click and per impression, ad type and genre, price range, duration of display time, etc. Users get action-based rewards in CRAD tokens for consuming advertising content, sharing their opinion about products and brands and participating in suggested gamified activities

BUSINESS MODEL

The platform provides bandwidth and compute capacity to verify the legitimacy of clicks and impressions in exchange for a percentage of the CRAD tokens. Collectively, the Platform serves as a decentralized referee of the transactions between Advertisers and Publishers.

We prefer to propose additional discount for purchase:

• 1,000-10,000 CRADs - 1%

• 10,000 and more CRADs - 3%

We will sell 40% of the tokens pool:

• 28% pre-sale/sale,

• 10% to the team,

• 2% bounty.

Rest of the tokens (60%) will be allocated to grow network and reward publishers and users for purchasing services. Additional tokens worth of 192 bitcoins will be issued to the ICOBox token holders as consideration for the provision of token sale advisory services and the bookbuilding platform; Users will get token reward to do discounted free calls or other services.

TOKEN FUNCTIONALITY

CryptoAds is a blockchain token that powers the CryptoAds Marketplace. It is designed for superior performance and focused on micropayments, used by users to watch videos, by producers to monetize their work and incentivize the network, and by advertisers to pay for a moment of users’ attention. Then advertisers need to buy CRAD tokens, creating a complete, closed and organic token economy on the platform. The token will be used for:

• advertisers (to pay for advertisement),

• publishers (to receive consideration from advertisers and reward users),

• for users to receive rewards for advertisement,

• inside CFC to replace existing means of payment.

Distribution, initial rate, and token exchange

Initial CRAD token rate : 0.70 USD

Closed PreSale

April 4, 2018, 00:00 PM: 0.70 USD

May 15, 2018 00:00 PM: Min purchase - 10,000 CRAD tokens (7,000 USD)

PreSale 30

May 15, 2018 00:00 PM: 0.70 USD

May 24, 2018 00:00 PM: Min purchase - 1000 CRAD token (700 USD)

PreSale 15

May 24, 2018 00:00 PM: 0.85 USD

May 31, 2018 00:00 PM: Min purchase - 1000 CRAD token (850 USD)

PreSale 5

May 31, 2018 00:00 PM: 0.95 USD

June 16, 2018 00:00 PM: Min purchase - 500 CRAD token (475 USD)

CrowdSale

June 16, 2018 00:00 PM: 1 USD

July 17, 2018 00:00 PM: Min purchase - 100 CRAD token (100 USD)

TEAM

OLEKSII VINOGRADOV

Founder, CEO

Serial entrepreneur and investor with twenty-five years of

experience. Founder of CFC, Heartln Inc. President/Owner of IXC

Softswitch

VALERIIA ZARANIANTS

Co-Founder

CEO of IXC Global Inc

ANDRIY MYKHAILYSHYN

CTO

Making innovations & driving company to success.Full Stack

Developer / Architect (C/C++, Objective-C, Swift, Java, JavaScript)

at CFC, SoftServe, Sigma Software Group

DENNIS GUBSKY

Android developer

Has more than 20 years of various fields of software development. Currently

enjoing Android development making various projects for phones and tablets.

EVGENIA YANITSKAYA

CSO

Head of technical Support at IXC Global Inc

IGOR RYABENKIY

Investor

Managing Partner at Altair Capital Management

KOSTIANTYN BRAVO

Advisor

21-year experience of entrepreneurial activity in real estate,

securities, investment, business development

ALTAIR CAPITAL MANAGEMENT

Fund

The venture capital firm that invests in tech companies, primarily

in the areas of Internet and Mobile

DMITRY KUPLEVATSKY

Advisor

Internet entrepreneur with vast experience founding and

developing innovative projects and automating and scaling up

digital marketing processes. Founder of GrandMobi Ltd (mobile

advertising company), Co-Founder of CFC and Binary Media LTD

(affiliate network).

You can join the project at:

WEBSITE: http://tokensale.cfc.io/

ANN THREAD : https://bitcointalk.org/index.php?topic=3262693.0

WHITEPAPER: https://ico.cfc.io/WP_cfc_1EN.pdf

FACEBOOK: https://www.facebook.com/CallsFreeCalls

TWITTER: https://twitter.com/CallsFreeCalls

Author: nano1

Bitcointalk profile URL:  https://bitcointalk.org/index.php?action=profile;u=1840478